For Creators. By Creators.

Today marks the official launch of Culture Leader, and we are quite excited about it. So excited that we've decided to make our first order of business a great big competition aimed at showcasing young talent through various disciplines. You can read more about it here, or go straight to the competition page. there anything more to Culture Leader than some arts competition?

Glad you asked.


We like to think of ourselves as a social enterprise, aimed at empowering young South African creatives. We believe in giving credit where credit is due, developing creative communities, and creating meaningful art.

Yes, but what exactly does that entail?

Good question.

We believe young creatives have the ability to see into the future, but more importantly, we believe that they are responsible for shaping it. Artists, Creators, Designers, Storytellers- they are much more than wordsmiths, image makers, and picture takers. They are influencers, the voice of a generation, the conscience of a society.

The power of good art (and the mark of a great artist) is their ability to communicate ideas, spark debates, and fearlessly express themselves. Artists, Creators, Designers, and Storytellers.

These are Culture Leaders.

That doesn't really answer the question.

Okay, I get it. You're a straight-to-the-point kind of person. So Let's get to it.

We want young creatives to do what they do best- create. Music, Fine Arts, Performing Arts, Photography, Design, Filmmaking, and Theatre- whatever medium you use to express yourself, we're behind you.

We want you, dear creative, to stop stuffing your masterpieces into some folder never to be seen again.

We want you, dear filmmaker, to show us how you see the world.

We want you, dear storyteller, to be the voice for those who can't speak for themselves.

"Whatever you are, be a good one"

Lovely bunch of words you got grouped together there. But what exactly does Culture Leader plan to do?

Well... quite a bit.

1. Content

Like we said, we believe in giving credit where credit is due. We want to tell authentic home-brewed stories of young movers, shakers, creators, collaborators, and leaders in this diverse cultural melting pot we call home. Because the only thing we love more than creatives, is this country. We know, sometimes it's hard to be patriotic after watching just 5 minutes of news. The South Africa we see in the media, however, is not the South Africa we know.

When we see ZA, we see a strong, young democracy with a progressive constitution; we see a generation of born-frees fighting for change; we see a country rich with diversity and culture. Most importantly, we see extraordinary young South Africans working to make our home a bit more brighter. That is the South Africa we know.

2. Marketplace

Why should artists starve? That's right, we're asking the questions now.

You couldn't come up with an answer, could you?

That's because there is no good reason for creatives not to make a living doing what they love.

So we are setting up a store for creatives to sell their work. Beautiful, locally produced items designed by talented young South Africans. Nothing fancy. Just an online creative market.

We are even willing to go a step further.

What is more tragic than an artist with a red-hot passion to create, but lacks the resources?

That's a rhetorical question, you don't have to answer that.

We mean it when we say we're absolutely dedicated to young creators. That means we're willing to do whatever we can to help them create.

3. Physical and Online Spaces

Ever heard of the saying "it takes a village to raise a child?" Well, it takes a community to shape a Culture Leader.

Sure, you're a solo act, but no man is an island and neither are artists. Like it or not, all creators rely on other people. Sometimes you have to count on a whole team. Having the right people can make or break a project.

You're a filmmaker and you need a costume designer for your next short. You're a writer, but you want some criticism from other wordsmiths. You're a brilliant playwright, but you don't know the first thing about directing or stage design. You've got the sexiest summer collection ready and packaged, but let's be honest, you tried marketing and it's not for you. Or you just have an idea, but you need some guidance on execution.

You get the point.

But having someone who has the skills you need doesn't always cut it. You need a team with chemistry, people who are just as excited about the project as you are.

Starting from next year, Culture Leader will host creator sessions for creatives, entrepreneurs, and artists to network, pitch projects, and just maybe find a collaboration made in heaven.

These sessions will also be open for creatives to share ideas with each other. Creators sharing experiences, tricks of the trade, and bouncing ideas off each other not only cultivates better artists, but also forms a tightly-knit creative community- a community based on collaboration and working together to create their own opportunities.


And that's what we're planning.

A bit ambitious, we know. We dream big, but that's not a bad thing, is it?

Of course not. Especially if you're dreaming about making the world a better place.

We're optimistic about the power of young creators.

And that's our business- turning young creators in future Culture Leaders.

This is Culture Leader.

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Facebook: @cultureleaderza

Instagram: @cultureleader

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